Nature has gifted us herbs and natural medicines for almost every ailment. For centuries, people have used these remedies to cure illnesses. However, in the recent past, there has been a rise in the allopathic medications that primarily use chemicals to treat ailments.
There are certain advantages that allopathy has over naturopathy or Ayurveda. Some of those would include faster recovery, shorter treatment time, etc. Whereas Ayurvedic medicines might require a long-term treatment and the rate of recovery would be slow. In the wake of these two prominent pros, there is often a debate surrounding the future of Ayurvedic pharma.
The Limited Goodness of Allopathy
Our busy lives have made us focus on everything but ourselves. We often like to pop a pill to get well faster and get busy with our lives. We often eat unbalanced diet, irregular meals, etc. This shift in our lifestyle causes lifestyle-related diseases or problems that need attention. Because of paucity of time, people usually prefer allopathy medications. A report published in the Times of India titled—90% of Indians prefer allopathy over AYUSH ascertain the shift in preference.
The Evergreen Popularity of Ayurveda
Now coming to Ayurveda. There is no denial in how Ayurveda is the ultimate medication form that helps you get rid of the problem in entirety rather than curing the symptoms that have been bothering you. Almost all of us are aware of the benefits of Ayurvedic pharma that do not have any side effects on our health. In terms of the growing popularity of Ayurveda, let’s look at some trends in the Indian market.
- Major FMCG giants like Hindustan Unilever Limited (HUL), Dabur, etc. have been involved in launching ayurvedic and herbal products because there is a market for these good. Think about chyawanprash that has been a hot selling ayurvedic item in the Indian market
- In the past decade, Ayurveda-focused company Patanjali has grown manifolds and now enjoys a significant market share in terms of Ayurvedic products that include medications and consumer goods like herbal shampoos, oils, toothpastes, etc.
- International cosmetic brands like L’Oréal have also ventured into Indian market with herbal and ayurvedic range catering to Indian masses because of the huge demand of products that have natural base over chemical composition.
These are just some of the trends that have been in news in the past year. There is a lot more to Ayurvedic pharma franchise if you care to know.
Analysis of the Trends
Ayurveda is believed to have its roots in the Indian subcontinent and therefore, the consumers here are already aware of the benefits. This means that companies venturing into Indian markets have the advantage of aware customers. The investments made by big companies in a prospect always indicate that there is a positive future for that prospect because the companies invest big time in research before developing products and launching them.
Similarly, looking at how a company that did not exist sometime back minting crores now indicates that there is a huge demand for natural products. International brands launching a specific range for a specific country shows the popularity of Ayurveda in India. What it means for you might differ from person to person.
If you are an Ayurvedic pharma supplier, it might mean more business by engaging in C&F activities. If you are a consumer, it would mean more choices for you. If you are an investor, it would mean more profit for you. Basically, looking at the market trend and global shift towards back to nature idea, Ayurveda pharma is a win-win situation for everyone involved in it.