Metals are natural elements that maintain their physical properties forever. Once metal enters the material-to-material loop, in which it is recycled again and again, it will always be available for future generations. This means metal is a permanent material for packaging manufacturers.
Metal packaging is the smart solution for fillers and brand owners. With a proven safety and sustainability record, cans offer a multitude of design options and an unrivalled performance through the supply chain.
Brand Differentiation
Metals provide smart packaging that attract consumers and give brands a competitive edge. For e.g. perfume packaging, most buyers buy a perfume primarily because of the way it smells, but the premium packaging sends countless subconscious cues that influence their decision as well. Some people even report buying perfume based on the metal packaging alone.
A multitude of sizes, shapes and printing designs can be manufactured to individual customer requirements, because innovation sells packaging and packaging sells products.
Resource Savings
The resource-efficiency roadmap launched by the EU in 2011, is aimed at re-addressing the green agenda. Making more use of resource efficient materials will lead to a truly sustainable European recycling society. When metal products reach the end of their useful life, the materials are simply collected and recycled, again and again, with no loss of their inherent properties. This is known as real recycling.
The metal packaging industry and its recycling stakeholders are committed to a real-recycling society.
Today, 74% of metal packaging is recycled in Europe, making it the most recycled packaging
Performance
Proven and convenient, metal perfume boxes offers premium packaging solutions to meet a wide range of market needs.
- Unbreakable, impact-resistant and puncture-resistant
- Withstand extreme temperatures and pressure
- Provide a total barrier against light, gas and oxygen
- Preserve contents perfectly and deliver safe products
- Quick and easy to use – modern opening solutions have relegated the can opener to history
- The choice for on-the-go – from a beverage can to a deodorant
- Designed to meet modern lifestyles – portion-sized or reclosable
- Have a place in every cupboard – a product that is always available
Supply Chain Efficiency
Metal perfume packaging offer multiple advantages throughout the supply chain.
Warehousing
Due to their inherent strength, empty and filled cans can be stacked to make maximum use of storage.
There is no need for heating or refrigeration, saving up to 70% in energy consumption.
Transport
Cans are unbreakable, reducing the risk of leaking or tearing during transportation. Supply chains are specifically designed so that can production facilities are located close to filling operations, reducing transport costs and associated CO2 emissions.
The CO2 footprint for transport of cans is less than 2% of the total CO2 footprint.
Filling
Due to their strength and rigid nature, cans are filled at high speeds with virtually no product loss, increasing overall efficiency, including energy and CO2.
Beverage cans achieve up to 2000 per minute (120 000/hour).
Retail
Cans offer excellent space optimisation due to their stackability and are easy to handle in store, reducing spoilage and costs.
Up to 10,000 80gr cans fit into 1 cubic metre illustrating the economic benefits on a per shelf basis.
Circular Economy
Keeping metal in use forever. The metal packaging industry is the perfect example of a circular economy, with metal recycling forever in a material-to-material loop.
When a metal product reaches the end of its useful life, the material is never lost. Through recycling, its value is retained forever, making it available today and for future generations.
