The real estate industry will never fizzle out. Even when housing markets are up or down, there will always be a need for shelter. Despite COVID-19, houses have been flying off the market, keeping realtors in North Carolina and Virginia quite busy with digital showings. If you’re on the hunt for a new career, that kind of consistency might sound like just the thing you’re looking for. It can be initially intimidating when you’re entering the industry if you aren’t intimately familiar with the in’s and out’s. Here are a few tips to help you get on your feet and into the real estate game.
Find Your People And Your Place.
Before you get the ball rolling on the logistics of your new real estate business, it’s important to know who you want to represent and where. Finding an area to sell in that you’re truly passionate about can make all the difference. Being excited about the location will certainly rub off on your clients. If you’re trying to sell land and houses you would never be interested in yourself, your clients will be able to tell, resulting in fewer sales.
If you’re passionate about working in Ashe Country, go to the mountains and look for cheap mountain land for sale. If you want to help business people find their forever homes in a big city, consider moving and looking for work in Virginia Beach or Norfolk. Are you more interested in working with families just starting out? Do a little research and find out where there are a lot of starter homes near where you already live. Having something you specialize in will make you feel more confident and excited. Now is the time to go after your dream job.
Build Your Brand.
Brands aren’t just for social media influencers, building a brand can be very beneficial in helping you stand out against your competitors. Like a social media influencer, make sure you have a strong online presence. Make a website, update it frequently, write blogs about the houses you’re showing, or great experiences you had with clients, and make sure you link back to your contact information on every page of your website. Once you have houses you’re going to be showing, make sure the materials you hand out to potential clients are in tip-top shape.
For example, having a free printed guide for any first-time homebuyers can be really helpful and informative to your clients. Making it specific to the Blue Ridge Mountain area, could really set your material above the rest. It also means they’ll remember you if they don’t already have a realtor they’re working with. Make sure you put all of your information and business card in custom-made presentation folders that have your real estate logo right on the front. It will make you look incredibly professional and be an easy reminder to clients who want to contact you.
Of course, customized presentations for every client doesn’t mean having a professional graphic designer on retainer. With DIY design tools like PosterMyWall, you’ll find hundreds of free real estate flyer templates that you can customize on your own in minutes according to each individual client’s needs even if you’re not a design wiz.
Back To School!
Want to improve your salary and get a bigger client base? Consider taking an online course through the National Association of Realtors. Their classes can help you continue your education and get specialty knowledge that will give you a leg up when out on the market. They’ll be able to hook you up with courses catered towards North Carolina or Virginia, so that you’re truly a buff in the area you work in. If you enjoy following along with a teacher, so you can actually ask questions as you go along, the National Association of Realtors offers live virtual courses. If you get a designation and certification in your real estate interests, you’ll be unstoppable.
With the right knowledge and a little self-searching, you can have a booming career in the real estate industry. You’ll be getting paid to help people and really be making a difference in their lives by finding them the best homes. Just remember to always be as professional as possible.