When running a food truck business, it is quite obvious for you to focus more on the quality of your food rather than thinking of ways to advertise it. But, that surely isn’t something you can simply turn a blind eye to, as marketing is an important aspect of running any successful business.
You could perhaps be one of those on-the-go restaurants that serves the best food ever in the entire city. However, it wouldn’t be of any use if people don’t really turn up so as to taste your food. This is reason enough for you to understand why it is of utmost importance for you to market your business – after all, being the talk of the town is the ultimate goal of every other brand!
Of course, as a food truck business opting for car wrapping would be the best approach for you to advertise yourself. But there are other ideas as well, which you ought to take into consideration.
Well, in order to make your job a little easier, in this article we’ve compiled a list of 7 ideas, which will not only help you spread the word about your business like wildfire, but also get people talking about it.
Release a press statement
Rather than opting for traditional media channels like magazine or newspaper to print an advertisement, it is always better to release a press statement. This is solely because customers to tend to believe, and be less dubious, of a press release as compared to ads.
Yes, it is always said that “any publicity is good publicity”, but you know what… this doesn’t really work wonders in the case of a food truck business. So, before you take the step of releasing an article, be very sure that the service and food offered by you good in terms of quality as well as quantity in order to prevent bad reviews.
Here are some other things that you could do so as to get your on-the-go business some good coverage:
- Organise an event
- Create a good impression of your food critics
- Do some charity by donating your food
- Begin a publicity stunt
Give your old menu a makeover
Be it an already established restaurant or a brand new food truck business, your menu is always the first thing that attracts customers to taste to your food in the very first place. So, if you’ve got a menu that is old and zestless, then we’re afraid that people might not show up.
That being said, make sure that you’re planning and designing the menu in such a way that it not only helps you grab attention of majority of potential leads, but also turns them into your regular customers. Moreover, only people know about your place and like your services, will they pass on the word to others.
While you’re at it, consider raising awareness of your brand by enhancing your food packaging. One option is to use food-safe custom tissue paper instead of plain food wrapping paper. You can print your signature logo and design on the tissue paper to reinforce your brand and help customers recognize and remember your business.
An aesthetically pleasing packaging attracts consumers and entices them to check out and buy the product. Customers are also more likely to post visually appealing products on social media, which can help generate more attention for your business.
Put that website to use
Speaking of restaurants or food truck businesses, one thing that everyone would end up searching online, is your website. Having a website of your own is really important because this is something that tells them more about the type of food and services you have got to offer.
Nonetheless, simply having one wouldn’t work if there is zero traffic on your website. You’ve got to ensure that people are actually visiting your site; moreover, you need to get the rankings of your website up, for which having strong SEO tactics is of utmost importance.
By putting these strategies to use, you can get more target audience to visit the site and later on turn them into potential customers. Since these days every other person has a smartphone, 60% of the online traffic is received from these devices, which is reason enough for you to have a mobile-friendly site for your food truck business.
Create social media accounts
In today’s time, social media has been all the rage and if you’ll see every other business is making maximum use of these channels. This is mainly because it offers your customers with all the recent information and changes of your food truck business in the best and fastest way possible.
In addition to this, when you create a community on these media channels you are able to develop trust amongst your consumers, which makes them want to visit your place and website more often as compared to your competitors.
Make proper use of these easy marketing strategies and you’ll surely see some real-time results, which would in turn help you skyrocket your food truck business!