A logo is a must-have branding asset every single business should have. As the old saying goes, “A picture speaks a thousand words”. People remember images better than text, and a compelling visual design that showcases your firm in the best possible light can not only bring in new clients but also generate long-term brand loyalty.
In times past, companies that wanted a winning logo had to hire a professional designer to create just the right image. In fact, some companies and cities have paid hundreds of thousands or even millions of dollars for just the right logo. However, modern technology in the form of artificial intelligence has now made it possible for just about anyone to create a custom logo from the comfort of his or her own home. Online logo tools offer scores of image, color, shade, and font options and combinations to allow new business owners to assess various logo options, customize the desired design, and download a high-resolution, scalable logo that can be easily used on a range of online and offline platforms. What’s more, AI-powered logo creation technology is continually improving to provide entrepreneurs with new, effective branding options.
At the same time, not all logo maker tools are created equal. Some are better than others due to their design, the number of options provided, top-tier customer service, attention to detail, and/or other features. Following is an overview of the four best logo makers to try in 2022.
Wix is a user-friendly logo design platform. Once you create a free account on the site, you will be prompted to provide information about your business and the type of logo you would like. The platform will then showcase a range of options you can pick from. You likely won’t find the exact logo you’re looking for in the provided selection; however, once you pick one that is close to what you need, you can customize the color, icon, and font to suit your exact needs. When you’re done, you can even download a low-resolution copy of your logo to test it on various platforms and products before making the final purchase.
The entire logo creation process is free. You don’t need to pay anything until you have the exact logo you want to use for your business. At this point, the platform will ask if you want to download the logo on its own or purchase a branding package that includes other amenities to help you brand your new business. If you opt to download the logo on its own, you can choose between the basic package (which costs $49) and the expanded package ($99). The latter is really the only good option as it’s the only one that provides resizable files.
The advantages of using Wix are it’s easy to use and offers free logo customization services. The downsides are that the site has fewer design options than other platforms.
Tailor Brands is a branding company that offers an AI-powered logo maker as part of its services. It’s an intuitive platform that offers a multitude of great logo styles and designs. To get started, you’ll need to provide your business name, tagline (if you have one), and some information about your industry and company. Next, you’ll need to consider various logo styles, designs, and options, selecting the ones that you feel could be the best fit for your new firm. You’ll then be prompted to pick three fonts for your business name.
When the process is complete, you’ll be prompted to create a free account to view the results. You can select a logo design and use it as-is or customize your chosen design at no cost. The platform not only shows your chosen logo but also a preview of how your logo would look on a website, social media outlet, business cards, and products.
Tailor Brands offers an incredible variety of image and image combinations. Just about anyone from any industry can find or design a winning logo on this site. However, the payment process is a bit dated as the company offers only monthly payment plans that include other services a person may not want or need. Your logo will be yours permanently even if you cancel the payment plan, but it’s odd such a versatile platform doesn’t allow users to pay only for a logo.
Render Forest is a straightforward, AI-powered logo design platform. You put in your business name, tagline, and a description of your business. You can then choose a logo style or opt to have the AI tool pick one for you. Once you’ve selected a logo design, you’ll be asked to create a free account in order to customize the logo.
When you are done, you’ll need to choose a download package. You can obtain the logo free if you are using it for a non-profit, but you’ll only receive low-resolution image. A high-res image suitable for commercial use costs $19.99; alternatively, you can subscribe to the Render Forest platform for $14.99 a month to receive a high-res logo for commercial use along with branding guidance. In addition to logo creation, Render Forest also offers graphic design, website creation, and a video creation studio.
Render Forest offers great value if you need a cheap yet good-looking logo. Its selection of graphics and fonts is impressive, and the site offers a preview showing how your logo would look on a tablet and smartphone. However, none of the packages offer scalable logo files.
Logo Makr is an easy-to-use logo design platform, and you don’t need to create a free account to work on your logo. Simply click the “Start my Design” button and start creating. The platform offers over three million icons and images to pick from. What’s more, unlike other logo maker tools, Logo Makr will allow you to upload any image onto its logo editing program.
The design platform doesn’t have a button indicating how or where to find the program’s folder of icons and images; rather, you have to click the search button to find the image library or a particular type of image from the library. Once you have an image, you can modify it and then select text to accompany the icon. Upon completing your new logo, you can either download a low-resolution file to see if it would be a good fit for your business or pay for your logo using the payment package of your choice. The most affordable option costs $29 and includes high-resolution images and social media favicon files for a single logo. If you need to create more than one logo, you’ll either need purchase the Four Logo package for $60 or the 15 Logo package for $150.
Logo Makr is very reasonably priced and offers some great image options. The ability to upload your own image is also a plus. However, it’s main downside is that it does not offer an AI-powered tool to help you pick the right images for your business. You’re pretty much “on your own” if you use this platform; this can be a plus for those who have a design idea is mind but isn’t the best option for those who need some assistance to design a winning logo.
Which logo maker is the best? That is a question that doesn’t have a “one size fits all” answer, as a lot depends on your budget, the type of logo you need, how much work you are willing to put into logo design, and a host of other factors. However, since all the platforms mentioned above allow you to use logo maker tools at no cost, it’s wise to check out a few to see which one works best for you. Getting to know the style and design options available from a range of online logo designers can help you pick a winning brand design and logo that will empower your business to reach its target audience in the most effective manner.