The advent of technology has seen to it that there are a multitude of new careers that did not exist in the previous century. Careers such as social media managers and digital marketers are some of the careers that were previously non-existent or not popular at all in the previous century.
The influence of technology has even gone as far as to influence the requisite skills one needs to have to stay competitive or to function effectively in any kind of workplace. Such skills have come to be known as digital skills. Digital skills are very valuable skills making it imperative for any competitive professional to have them. Having some of these skills on your resume might be the reason why one gets hired or not.
Below are 5 digital skills that can add value to your resume.
1. Digital Design
Digital design is a valuable skill for any professional in the 21st century. Every organization today either has a website, app or web application. The one thing that is common among these is that they all have user interfaces. A digital designer designs and maintains a platform’s user interfaces making such a skill very important. What’s more, digital design skills can further be used for other functions as well, such as designing web brochures and animations. Having digital design skills makes you invaluable to your organization.
2. Technical Writing
Technical writing is a very important skill, especially in this digital era where new technologies keep on being invented every couple of months. Technical writing refers to a writing skill where one uses simple language that anyone can understand to explain complex terms and terminologies or business processes.
Employers today are of the opinion that it is not enough for a professional to know about a certain technology, they need to equally know that you are capable of translating your technical knowledge into a form that can be easily read and understood by a consumer. This makes technical writing a valuable skill to add to your resume.
Analytics is yet another important digital skill that is often overlooked by a majority of professionals yet it is a valuable skill to add to one’s resume. Analytics refers to ability to make sense of large data sets, interpret them and turn them into action. A good fundamental knowledge in analytics helps one assess how effective your business is in a certain field.
Analytics can be used to assess the conversion rates of various marketing campaigns, customer reception of a certain product and know more about their customer’s behaviour. With such information, an organization is able to make informed decisions regarding various marketing strategies.
4. Touch Typing
Touch typing is fast becoming an essential skill for every professional worth his salt. The professional world has migrated from the use of typewriters to computers, and with it the need for one to know the all essential skill that is touch typing. Everyone needs to type regardless of their respective profession.
Touch typing is defined as the ability to type fast without having to look at the keyboard. To be able to comfortably type without referring to the keyboard would need one to know the outlay of keys on their keyboard. This skill is quite easy to learn even not leaving your home. There are free typing lessons available online. Touch typing increases one’s typing speed and decreases instances of typing errors. This is a crucial skill since it increases one’s productivity by reducing the time they spend typing emails. To check typing speed, you can opt for various online typing tests.
5. Marketing Automation
Digital marketers are some of the most valuable professionals today. Growing technology and consumer trends makes sure that the digital marketing landscape is ever changing. This has necessitated digital marketers to carry out a lot of tasks with limited number of resources and time. Marketing automation makes it possible for digital marketers to be able to automate their activities which in the process saves them a lot of time.
Automating processes such as posting content on social media at specific times and sending out bulk emails only works to make sure that their functions are carried out in an effective manner. The inclusions of marketing automation as a skill in your resume will only function to make you more marketable in the job market.