We’re all familiar with common approaches to business branding: logos, colors, and taglines all come to mind.
You’ve probably also heard of influencer marketing, a common practice for designing new branding ideas for your company. But you may not move beyond the familiar to some very innovative strategies for new branding.
Keep reading for fresh and inventive ways to brand your business.
1. Giveaway Contests
Giving away free products is a great way to get people interested in your business. It also helps to create a buzz around your business.
For example, if you’re giving away custom water bottle labels with a twist, it can make them wonder what kind of amazing labels you have or how you customize labels.
Make sure to publicize your contest well and use social media to spread the word. You can also offer attractive prizes that will entice people to enter.
2. Social Media Engagement
Your business can use social media engagement as a novel way to get known. By using interactive content, social media polls, and even running social media contests, you can get people talking about your business.
This word-of-mouth marketing can be invaluable for getting your brand out there. Make sure to also use social media to post updates about your business, so people can stay up-to-date on what you’re doing.
With a little creativity, social media engagement can be a great way to get your business known.
3. Strategic Partnerships
How do you stand out in a sea of content? One way is to form strategic partnerships.
Teaming up with another business or brand that is complementary to your own can help both of you reach a whole new audience. And when done right, it can create a powerful connection that helps both brands become more known and trusted.
So if you’re looking for novel branding ideas to get your business known, consider forming strategic partnerships. It’s a great way to reach a new audience and build a strong connection with another complementary brand.
4. Guerrilla Marketing Tactics
Guerrilla marketing strategy you can use to get your business known. One approach is to focus on novel branding ideas that will get people talking about your business.
You can also create awareness about your business through unexpected or unusual marketing stunts. Whatever tactics you use, make sure you are creative and think outside the box to get your business noticed.
5. Event Sponsorships
Event sponsorship is a great way to get your business known to a wider audience. By sponsoring an event, you are not only getting your brand in front of potential customers but also showing your support for the event and its organizers.
This can be a great way to build goodwill and create brand loyalty. When choosing an event to sponsor, consider one that is related to your industry or that would appeal to your target market.
There are many different types of events to sponsor, so do your research to find the right one for your business.
Learn More About Branding Ideas Today
There are many novel branding ideas that can help get your business known. A few of these include using social media, starting a blog, and using online tools to create a more professional image.
Whatever route you decide to take, make sure you put some thought into it and create a plan that fits your business goals
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