Whether you’re a personal trainer, yoga instructor, or fitness influencer, creating video content is an effective way to boost your profile and attract followers.
You must film your videos in a clean environment with consistent lighting to make them look professional. You’ll also need to consider your audience and equipment.
1. Filming
Gym videos are a great way to promote your business and get clients excited about your services. They can also be a good source of income. However, you should be prepared for the challenges that come with creating and sharing workout videos.
First, you’ll need to decide what type of fitness video you want to create. You can make videos with a lot of information about your gym or teach a specific exercise or movement. You can even film one-on-one personal training sessions.
Another popular type of video is a fitness tutorial, where you explain an exercise in detail and show how to do it correctly. These tutorials can help people new to fitness learn how to do the exercises properly, leading to better results.
To film a fitness video, you’ll need a camera and some equipment to capture the action. You may need a tripod for the camera, a mic, and a light stand.
You’ll also need a space to shoot the workout, ideally in a room with good lighting. It’s best to avoid fluorescent lights in the gym, which can cause flickering during a video. You can also invest in lighting equipment, such as softboxes or LED lights.
A basic approach to lighting is to use a key and fill light for the face and body, then a backlight for the background or contour of the subject. You can even use a window to provide natural light for a background.
In addition to lighting, you should consider the type of music you’ll be using in your gym videos. You should avoid copyrighted songs, as YouTube and Vimeo will take down your video if they find out.
Next, you’ll need to select a workout or class that works for your audience. Writing a script that covers all the exercises and points you want to discuss is also a good idea.
You’ll also need to practice the movements you want to film so that you can perfect them. It’s a good idea to practice with household objects, such as a milk jug filled with water or a broomstick before you start using weights at the gym. This will help you feel confident about your technique and make shooting the video easier when it comes time.
2. Editing
To take your gym videos to the next level, consider using video editing software that allows you to add audio to video. Adding a motivating soundtrack or voiceover can enhance the engagement and impact of your fitness content, keeping your audience energized and informed throughout your workouts.
You can start by writing a short script that includes all the exercises and points you want to discuss in your video. This is a great way to save time and ensure you don’t miss anything while keeping your tone and style consistent.
Then film all your footage and splice it together with a video editor like Animoto. Animoto has many customizable templates to help you start from scratch or create a simple yet effective video without thinking too hard about editing.
It’s a good idea to film multiple workout videos at once, so you can edit them together later and release them as a series. This will give your viewers a sense of progression and give them something to look forward to each week.
Another great way to keep your audience engaged is to add a bit of fun to your video. For example, you could add animated flames or a megaphone to deliver commands during an exercise. Or you could use countdown stickers to indicate a new rep coming up.
Finally, music is crucial to a good workout video. It helps to motivate your audience, so it’s worth investing in the right tunes for your niche. CapCut’s music library features high-energy songs to help you find the right track for your video.
The best fitness influencers have a knack for making their videos look natural. They’re not perfect, but they’re good enough to win over followers and generate revenue for their businesses.
Many of them edit their posts in some way, whether it’s to change the lighting or add filters. Dozens of Instagram and Facebook groups exist dedicated to catching inconsistencies in the images posted by influencers.
The quickest way to tell if an image has been edited is by looking at the background. If it looks crooked or warped, it likely has been.
3. Sharing
Whether you’re looking for an engaging gym social media post idea or want to make the most of your existing content, videos are a great way to grab a potential client’s attention. In addition to educating your audience, they’re also a fun way to showcase your business’s personality and encourage people to engage with your brand.
To make the most of your video, keep in mind the following:
For starters, making sure you film in landscape mode is a good idea. This will make cropping and repurposing your content easier for different platforms, channels, or mediums.
Next, consider your lighting, as well. Ideally, you’ll want to position yourself in a brightly lit room with an indirect window or light source. This will help your camera to capture a more flattering image and minimize shadows.
Another useful tool is a clip-on microphone, which can help eliminate background noise and deliver the clear audio your video needs. You can find these devices at most local retail stores and online.
Lastly, ensure you get the best camera possible, as poor-quality video can cause viewers to lose interest in your content. A DSLR is a great option, but you can also use your smartphone or a laptop camera to create effective gym videos that will keep your clients coming back for more.
While it’s not as glamorous as showing off your team, sharing a video of your gym’s staff members doing something unusual is a great way to promote your business and show your members that they’re valued. You can share a video of each trainer or all of them in one frame with the gym’s logo in the background.
4. Marketing
Videos are a great way to promote your gym on social media and get people engaged with your brand. There are many different types of video content that you can use for your marketing campaign, but the key is to ensure that you are using them in a way that will engage and convert your audience into new members.
One of the most common methods for getting people to watch your videos is through retargeting, where you advertise your content to people who have previously visited your website or social media profiles. This way, you can keep your content front and center in their minds as they go through the decision-making process that typically takes place before they become a member of a gym.
Another effective way to market your gym with videos is to create tutorials that show people how to do a specific exercise. This helps to provide value even when people are not visiting your gym in person and can help them reach their goals even faster.
You can also make a video showing people what their workouts look like and what it is like to train at your gym, which can inspire them to try out the facilities before joining your gym. These kinds of videos are also highly shareable, making them more likely to go viral and reach a wider audience than static images or written content alone would have done.
When it comes to making gym videos, it is important to make sure that they are high-quality. This will help to increase the number of views that they receive, as well as to improve their SEO. You don’t need to spend a lot of money on a high-quality camera, but you should ensure that the audio and video are stable enough so that people can hear what you are saying.
Designing your videos for specific personas is also a good idea, which will help you reach your target audience more effectively. This includes people busy at work, stay-at-home moms, homemakers, elderly individuals who don’t have easy access to a fitness facility, and others who have specific health or fitness challenges that need to be addressed.
