Marketing is in a state of upheaval. Methods that may have once been hugely popular are becoming inefficient. If you want your business to succeed, you need to understand this changing landscape. We will discuss some of the best ways to market yourself effectively on the internet in 2018.
Consider Targeted Advertising On Social Media
In the past, TV and newspaper ads lead the way. Now online ads are king.
People spend more time on social media sites than any others, so it pays to reach them. The best thing is that your customers will be automatically targeted based on their search preferences.
Develop A Professional Site
Your website gives the first impression of your company and its products/services. We all know first impressions count. In fact, they count just as much online as they do face to face. Imagine how many sites the typical internet user visits each day: possibly dozens or hundreds. That’s why you need to make yours stand out.
If you don’t have the skills to develop a professional site yourself then simply outsource the work to a professional designer.
Master SEO
If your site ranks in the depths of Google, then it will be darn hard for your customers to find it. If they don’t get led to your site by a social media ad, then the next most likely way is through search engines.
It pays to learn about SEO (search engine optimization) principles so that your site can rank as highly as possible. Don’t think that it needs to hit the number one spot. However, the first page is ideal.
The best way to improve SEO is to write articles that relate to what you’re selling. If you consider yourself a wordsmith, then you can craft them yourself. Otherwise, you can outsource the work to a professional writer.
Use Videos
Let’s face it, people often follow the easiest route. They would rather watch a video than read an article. Just don’t think that making a video has to cost tens of thousands of dollars. Whiteboard videos are rapidly becoming popular. These are short animated videos that are a powerful way to convert sales.
Don’t Forget About The Beat
The right melody can make or break a presentation. You could have had the perfect video developed, but if the tone is wrong, then you’ve undone all your hard work.
The music you choose should suit your site’s theme. For example, if you’re selling medical equipment or offering legal advice, then a jazzy upbeat tone may not be appropriate. On the other hand, if you’re selling children’s toys, then you will want a fun, lively tune.
Visit buzzharmony.com to learn more about music selection and creation.
Final Thoughts
If you skimp on your online marketing strategy, then you could be missing out on a goldmine of customers. People spend a massive amount of time online, so it pays to connect with them. Hopefully, these methods will help you avoid getting stuck in the advertising past.
