4,950,000,000 videos are viewed on YouTube daily. This staggering number is enough to get business owners into a frenzy. If you’re holding back thinking this is a game for the big players, think again. In the age of internet and smartphones, small businesses have the same opportunity to get their brand out into the market.
There are many online business marketing techniques for small companies that discuss search engine optimization, email promotion, and social media. Yet, the ones that confirm YouTube’s ability to make a difference in small businesses are not as many.
Perhaps, it could be because many startup owners shy away at the idea. After all, don’t you need a video creator VA (virtual assistant) to produce and edit videos. With a limited budget, are you not better off marketing your products in Facebook and Twitter where you get more audience?
This kind of limited thinking won’t let you get past being a small establishment.
But if you’re the type of entrepreneur who thinks long-term and aims to expand their turf, here are 7 ways to grow your small business using YouTube:
1. YouTube Ad
The video-sharing community is popular all over the world because it streams free videos. And the viewers have YouTube Ads to thank for it. As a business owner, you should bank on the millions of people who watch YouTube every day and get your brand to air before their video.
But surely, with a vast audience all over the world, YouTube ads cost an arm and a leg. Right? not at all. The network only charges between $0.10 to $.030 per view. As if that isn’t a sweet deal already, the first 5 seconds that the ad plays are free.
This means that when people click on the Skip Ad button within the first 5 seconds your advertisement plays, YouTube will not charge you at all.
2. Worldwide Availability
Just because you run a startup company in a small town doesn’t mean you should confine your market to your neighborhood only.
Behind small companies that take off are global thinkers. Even if the people who will view your uploaded videos can’t come by and visit your store the next day, their support will spread the word about your brand. You can never have enough good press – especially if it can be shared in 75 countries and in 61 languages.
3. Search Engine Optimization
Who says SEO and YouTube marketing are separate entities?
YouTube belongs to the biggest search engine today. If you’re looking to improve your website ranking in Google, it only pays to use one of its web properties. When people log on to Search and look for products in your line of business, Google will prioritize websites with videos especially if it’s coming from YouTube.
4. Captivates the Audience
Not many people will sit and read an entire blog post but they will stop and watch a video for a few minutes. If you’re creative, a few minutes is all you need to captivate an audience.
In America, YouTube reaches more people than cable networks. If you want to inspire more people with your brand, the video-sharing network is where you should put your money on.
5. Social Media Integration
Whether the object of a video is to make people laugh, entertain, or educate, videos that make an impact get shared. A study shows that 323 days’ worth of YouTube videos are shared and streamed in Facebook every 60 seconds.
YouTube’s easy social media integration makes it quick and simple for people to share videos on their social profiles. You only have to worry about producing creative videos and people will do the marketing for you.
6. Get More Website Traffic
Did you know that you can insert links into your videos? If you want more people to discover your site or read your blog, just integrate the link into your YouTube video. This is a fast and effective means to increase your blog traffic.
The internet continues to blur the lines separating big corporations and small companies. With tools such as YouTube, you can advertise your brand without having to shell out thousands of bucks.
Anybody can upload videos on their channel without paying anything. Now, you don’t have to worry about not having enough budget for TV and print ads. With YouTube, you get wider exposure for free.
Having limited funds for advertising isn’t a reason to limit your market reach. These 7 ways to grow your small business using YouTube are evidence of that.
Author Bio: Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at firstname.lastname@example.org.